New Miticide Success Starts with "World Class" Event You never get a second chance to make a good first impression. That was the thinking when Chemtura Corporation enlisted Red Lizard Creative to help launch new Acramite® miticide. To launch the "World Class" product, Red Lizard Creative created a "World Tour" event. Following development work in Asia and Europe, Acramite came to the U.S. tree and vine markets with strong attributes including new chemistry with a unique mode of action. To accelerate the introduction of this "World Class" product, Red Lizard Creative developed a special launch event for distributors, dealers, pest control advisers, magazine editors; all invited on a "World Tour" introduction. ©2008 Red Lizard Creative